Beginning in 2014, Islamic State propaganda was effective not just because it was often sophisticated and well-produced, but because of its message of inevitable victory, urging Muslims around the world to join the successful state-building effort.
As long as the group was expanding by seizing cities and territory in Syria and Iraq, and later in Libya and elsewhere, that message resonated with some young Muslims across the Middle East and North Africa, in some European countries and, on a smaller scale, even in the United States.
But as the military campaign by the United States and its allies has shrunk the Islamic State’s turf and killed some of its leaders, it has started to look less like a religious state with a future and more like an eroding terrorist army.
'via Blog this'