We sell dog food/treats/supplements and they wanted to take one of our products (salmon oil) and put it on their morning segment on their "Good Morning Fox" where The Village Vet would answer peoples questions and have little "info-tainment" segments about dogs and cats.
For a fee, they were willing to take our products and forcibly insert them as if they were news, where they would talk about and promote the products while pretending it wasn't a commercial we were paying for.
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