https://nothinghuman.substack.com/p/the-tyranny-of-the-marginal-user
This isn’t just dating apps. Nearly all popular consumer software has been trending towards minimal user agency, infinitely scrolling feeds, and garbage content. Even that crown jewel of the Internet, Google Search itself, has decayed to the point of being unusable for complicated queries. Reddit and Craigslist remain incredibly useful and valuable precisely because their software remains frozen in time. Like old Victorian mansions in San Francisco they stand, shielded by a quirk of fate from the winds of capital, reminders of a more humane age.
How is it possible that software gets worse, not better, over time, despite billions of dollars of R&D and rapid progress in tooling and AI? What evil force, more powerful than Innovation and Progress, is at work here?
In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User.