https://www.texasmonthly.com/news-politics/paid-paxton-influencers-impeachment/
I asked Woolley a question that had been bothering me. Why was I paid? I assumed it was a computer churning out checks without examining the content of posts, since my tweets weren’t offering an effusively pro-Paxton message. Did I dupe Influenceable? Not at all, Woolley replied. My tweets—and others—created engagement around the Paxton impeachment trial, in turn teaching the social media site algorithm that this was an issue users were interested in. In turn, my posts increased the likelihood that Twitter (or X, as it’s now known) would promote Paxton-related tweets. That would allow other paid posts that more effusively proclaimed Paxton’s innocence to spread further and wider. “The secret sauce on social media is getting things to go viral,” Woolley said. “Otherwise you’re just speaking into the ether. And so you’re contributing to allowing posts to not just go into the ether.”