Doctors have decades of experience fighting “fake news.” Here’s how they win. - Vox:
I didn’t change deeply held beliefs because someone convinced me in one discussion, or even a few. It was a process over years. The scientists and others who influenced me weren’t cheerleaders for the establishment. They were critical of weak research and arguments, regardless of whose interests it served. And they didn’t just expect people like me to believe them because they were experts. They wanted to increase the expertise of others in scientific thinking, especially community leaders.
In that process, Bastian learned that you can’t simply change minds by telling people that what they believe is wrong and you have the correct information. If those researchers had gone after her and shouted about their beliefs, Bastian probably would have deepened her stance in opposition.
Over time, Bastian said, the researchers convinced her “by being credible and trustworthy,” not just appealing to emotion. They even inspired her to get into science.
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