The rich that we provide for....and soak.

Call Me Ishmael - Business - Features :: GO: AirTran Inflight Magazine: WHALE (noun): A moneyed mammal that keeps gaming towns afloat. More than merely a big fish, the whale can drop millions of dollars in a weekend. In turn, casino hotels compete to gain their loyalty, and dollars, via ultra-luxe perks. Savvy "whale watchers" put together properties and high-rolling players to ensure that everyone is happy. Here are some quips from VIP wrangler Steve Cyr, subject of the book Whale Hunt in the Desert: Secrets of a Vegas Superhost by Deke Castleman (Huntington Press).