Obama campaign's voter data crunching paid off - Page 2 - latimes.com: A data director applied the model to the voter databases and generated lists of voters to be contacted. Those were put in the hands of canvassers who were also armed with a script tailored to an individual voter's pet issues.
The Obama campaign even found voters to target in ruby-red precincts, a break from earlier campaigns when solidly partisan precincts were simply written off.