Here’s How Cornell Scientist Brian Wansink Turned Shoddy Data Into Viral Studies About How We Eat: "In correspondence between 2008 and 2016, the renowned Cornell scientist and his team discussed and even joked about exhaustively mining datasets for impressive-looking results. They strategized how to publish subpar studies, sometimes targeting journals with low standards. And they often framed their findings in the hopes of stirring up media coverage to, as Wansink once put it, “go virally big time.”
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