Breaking Bad Cast Interview – How Breaking Bad Became a Phenomenon: "On premiere night, we did all the planning in the world to launch the show. We scheduled the pilot for the night of the NFC championship game, which was typically the highest non-Superbowl event in sports. We thought the show would be male-skewing, so there’s forty to fifty million men who will be coming off this event, and this is what we would launch Breaking Bad into. Lo and behold, the Giants played the Packers, and the game went into overtime. Only one championship game in the history of the NFL had ever gone into overtime before, and this one did! So for the first fifteen minutes of the premiere, most of America was still watching the game. Looking back, there were countless moments like that where Breaking Bad shouldn’t have succeeded, but the material was strong enough to overcome it."
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