06 November, 2016

The ruthlessly effective rebranding of Europe’s new far right | World news | The Guardian

The ruthlessly effective rebranding of Europe’s new far right | World news | The Guardian:



These parties have built a coherent ideology and steadily chipped away at the establishment parties’ hold on power by pursuing a new and devastatingly effective electoral strategy. They have made a very public break with the symbols of the old right’s past, distancing themselves from skinheads, neo-Nazis and homophobes. They have also deftly co-opted the causes, policies and rhetoric of their opponents. They have sought to outflank the left when it comes to defending a strong welfare state and protecting social benefits that they claim are threatened by an influx of freeloading migrants.
They have effectively claimed the progressive causes of the left – from gay rights to women’s equality and protecting Jews from antisemitism – as their own, by depicting Muslim immigrants as the primary threat to all three groups. As fear of Islam has spread, with their encouragement, they have presented themselves as the only true defenders of western identity and western liberties – the last bulwark protecting a besieged Judeo-Christian civilisation from the barbarians at the gates.


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