Casting Call: Hollywood Needs More Women : NPR: .
LYDEN: You commissioned a dozen studies on women in media, from the Annenberg School at USC. Some of the figures just really boggle the imagination when you think that women are half of all moviegoers. If we didn't go to the movies, maybe this would make more sense. But we turn out in droves.
DAVIS: I know. It really does boggle the mind. In family films and kids' television shows, for every one female character, there are three male characters. But lest people think that it's all bad news, we were able to see an increase in the percentage of female characters in family films such that, if we add female characters at the rate we have been for the past 20 years, we will achieve parity in 700 years.