J.C. Penney Marking Up Prices Because Customers 'Prefer' Sales and Coupons - ABC News

J.C. Penney Marking Up Prices Because Customers 'Prefer' Sales and Coupons - ABC News: "Last year we created an everyday pricing structure that did not resonate with our core customer," J.C. Penney's statement to ABC News read. "While our prices continue to represent a tremendous value, we now understand that customers are motivated by promotions and prefer to receive discounts through sales and coupons applied at checkout. So we are returning to a promotional pricing model that is commonly used in the industry to give customers the value they are looking for when they shop with us."