05 January, 2012

h/t Daily Dish (or blatant copying)

Cool Ad Watch:

Target-down-syndrome-model-kid-ad-640x497


Noah Smith is pleased by a new Target ad:

That stylish young man in the orange shirt is Ryan. Ryan just so happened to have been born with Down syndrome, and I’m glad that Target included [him] ... This wasn’t a “Special Clothing For Special People” catalog. There wasn’t a call out somewhere on the page proudly proclaiming that “Target’s proud to feature a model with Down syndrome in this week’s ad!” And they didn’t even ask him to model a shirt with the phrase, “We Aren’t All Angels” printed on the front. In other words, they didn’t make a big deal out of it. I like that.