America’s confessor | Prospect Magazine: Back in 2004, Warren had a small business that managed medical documents and he was bored with it. To amuse himself in his spare time he devised a little project, inspired by a dream he’d had on holiday in Paris the year before. He printed a batch of postcards with brief instructions typed on them: write on a postcard a secret that you’ve never told anyone, design the card however you like, and send it anonymously to the address provided—Warren’s home in Maryland. Warren then handed out these postcards on the streets of Washington, DC and also tucked them into books in shops.
There was an immediate and extraordinary response. The postcards soon began to pour in—and when he launched PostSecret.com on 1st January 2005, the online traffic was heavy. He used the free, bare-bones Google blogging service for amateurs that he still employs today. An armload of web awards and a spate of press attention further boosted the site’s profile. When Warren sits down to pick the 20 postcards that he posts online each Sunday, he is often choosing from a week’s total of more than 1,000, many of which are intricate works of homespun art.