Behaviorally targeted ads and the ethical dilemmas behind building consumers into ads. - Slate Magazine

Behaviorally targeted ads and the ethical dilemmas behind building consumers into ads. - Slate Magazine: Let’s play a game—thought experiment. Imagine it’s the near future. You’re walking along a city street crowded with storefronts. As you walk past boutiques, cafes, and the Apple Store, your visage follows you. Thanks to advances in facial recognition and other technologies, behavioral marketers have developed the capacity to take your Facebook profile, transform it into a 3-D image, and insert it into ads. That sweater you’re eyeing? In the display, the mannequin wearing it takes on your face and shape. The screen showing a car commercial depicts you behind the wheel.