Like. Flirt. Ghost: A Journey Into the Social Media Lives of Teens | WIRED: "Then there is the rule about likes and comments. According to Lara and Sofia, when your friend posts a selfie on Instagram, there’s a tacit social obligation to like it, and depending on how close you are, you may need to comment. The safest option, especially on a friend’s selfie, is the emoji with the heart eyes. Or a simple “so cute” or “so pretty.” It’s too much work to do anything else. If there’s any deviation, “you have to interpret the comment,” Sofia says. “If it’s nice, you’re like, is this really nice or are you …” “… I don’t know,” finishes Lara. Is the comment sincere? Or slyly sarcastic? Formulaic responses breed zero confusion. Instagram is not a place for tone or irony.
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