https://www.noemamag.com/the-new-media-goliaths/
“Manufacturing Consent” ended with an optimistic take: that what was then a burgeoning cable media ecosystem would lead to more channels with varying perspectives, a recognition that truly independent and non-corporate media does exist and that it would find ways to be heard. But Chomsky and Herman also cautioned that if the public wants a news media that serves its interests rather than the interests of the powerful, it must go find it. Propaganda systems are demonstrably effective precisely because breaking free of such a filtered lens requires work. Perhaps by articulating to today’s public how the system has shifted and highlighting the new incentives that shape the media-of-one ecosystem, we may reduce the public’s susceptibility to the propaganda it produces.