https://developer.squareup.com/blog/ecosystem-success-metrics/
For each individual product, there are focused success metrics to prioritize for different product milestones (e.g. free trial starts, first revenue event, etc).
However, for shared spaces such as our public web page (squareup.com), our general web signup flow, and our internal seller dashboard, we often have to make decisions that involve a tradeoff between different products. For example, during onboarding, we can suggest certain products over others, so the question becomes: how do we prioritize them? What is our criteria for making tough decisions between products? How do we measure the impact of a specific change to the overall ecosystem? Our strategy is to get the right fit for sellers - but there are many different ways to measure this with different pros and cons. Let's take a look at some possible ecosystem success metric approaches: