04 May, 2021

What Substack Is Really Doing to the Media

https://slate.com/business/2021/04/substack-media-new-york-times-subscriptions-poaching.html


A key to understanding Substack’s impact on the news is to recognize that the kind of journalism that tends to thrive there—so far, at least for the most part—is not actually news. It’s commentary and analysis, aimed at the chattering classes.

Leading newsletters such as Heather Cox Richardson’s Letter From an American, Roxane Gay’s the Audacity, and Scott Alexander’s Astral Codex Ten are wildly diverse in their perspectives and subject matter. But one thing they have in common is that they’ve never covered a city council meeting or rushed out to a crime scene to get the scoop. “I haven’t seen one of these independent Substacks that comes close to replicating what most news organizations spend most of their resources doing,” said Bill Grueskin, a professor at Columbia Journalism School and former senior editor at Bloomberg and the Wall Street Journal.