3. If a reader doesn’t understand what you are trying to say, that is your fault — not the reader’s.
Sometimes I complain about cranky emails I receive from people who misread something I wrote. Then I remember Mr. Greco’s dictum that the burden of clarity is always on the writer.
Dense, incomprehensible prose is not an indicator of intellect. It signals that a writer doesn’t sufficiently understand the subject matter or was too lazy to write something clearer.