Chipotle Eats Itself | Fast Company | Business + Innovation: "Chipotle has said it won’t be satisfied until it’s regained all of its lost sales and resumed its momentum. It has pledged to continue to refashion the food system. As a longtime customer, I want to believe them. Everyone wants to believe them. But as I learned, what’s ailing Chipotle is more pervasive and insidious than any foodborne illness. For Chipotle to win back all it has lost will require a soul-cleansing broader than perhaps even Ells and Moran realize.
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