In January 1968, Ms. Crane heard a rumor that her bosses were going forward with the home pregnancy test. She learned there was going to be a strategy meeting where men would discuss the design of the new product, and decided to crash it.
She found her boss in a conference room with a group of freelance product designers. On the table, the designers had lined up their proposed models. In an effort to appeal to female customers, the male designers had covered them in flowers and frills. Ms. Crane thought this was insane: What customer would want to analyze her urine in a box with a tassel?
She slid her prototype into line with the others. Its clear plastic walls showed off the minimalistic lab equipment inside. Then, with a glance at her boss, she took her seat at the table, challenging him to throw her out. He didn’t.
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