President Obama Messaging: The Selling of Obama - POLITICO Magazine: "What happened to Obama’s message is not just an inside-baseball question. Perceptions of presidents matter: They can shape an administration’s ability to get things done, and even the way the nation thinks about itself. Obama may resent how “the narrative” judges long-term policies and even historical legacies according to the latest polls, but his struggles to make the case for his record have helped Republicans reclaim both houses of Congress, along with governors’ offices and legislatures nationwide. They also set the tone for this year’s campaign to replace him, with Republicans blasting him as a pure catastrophe while Democrats gingerly try to embrace him without denying the prevailing narrative of hard times.
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