The look of music | Harvard Gazette: In a study by Chia-Jung Tsay, who last year earned a Ph.D. in organizational behavior with a secondary Ph.D. field in music, nearly all participants — including highly trained musicians — were better able to identify the winners of competitions by watching silent video clips than by listening to audio recordings. The work was described in a paper published this month in the Proceedings of the National Academy of Sciences.
“It’s a very counterintuitive finding — there have been some interesting reactions from musicians,” Tsay said. “What this suggests is that there may be a way that visual information is prioritized over information from other modalities. In this case, it suggests that the visual trumps the audio, even in a setting where audio information should matter much more.”