The trick that’s pushing movie titles to the front of the alphabet - Quartz: For many movies these days, the shortest route to the top of the charts is through the alphabet.
Film studios have figured out that, all else being equal, it’s better for a movie to appear toward the top of the A-to-Z listings where people increasingly pick what they’re going to watch next.
“We call it alpha-stacking,” says Paul Bales of the Asylum, an independent studio that specializes in straight-to-video horror films. Last year, the company generated $16 million in revenue with movies that included Adopting Terror, Air Collision, Alien Origin, American Worships, and Abraham Lincoln vs. Zombies.