Small Donors May Make Politics Even Worse - Bloomberg: “We have to admit that everybody who is giving is giving for a reason,” Murphy said. “Some of them are your friends and family and they care about you. But most of the time they care about an issue, whether they’re a corporation or an individual. We draw these arbitrary lines, but corporations want things from the government, and so do individuals.”
That’s the secret of small money. We tend to assume “small donors” hail from that mythical, much-beloved class of people known as “ordinary Americans.” They’re not. Even if tens of millions of Americans are donating, hundreds of millions of other Americans aren’t. The tiny minority that donates is different from the vast majority that doesn’t: They’re much, much more ideologically polarized.
What individual donors tend to want, Murphy said, is partisanship. “When I send out a fundraising e-mail talking about how bad Republicans are, I raise three times as much as when I send out an e-mail talking about how good I am. People are motivated to give based on their fear of the other side rather than on their belief in their side.”