Be a Jerk: The Worst Business Lesson from the Steve Jobs Biography - Tom McNichol - Business - The Atlantic

Be a Jerk: The Worst Business Lesson from the Steve Jobs Biography - Tom McNichol - Business - The Atlantic: The fact is, Steve Jobs didn't succeed because he was an asshole. He succeeded because he was Steve Jobs. He had an uncanny sixth sense about what consumers wanted, an unmatched ability to adapt existing technology and turn it into something new, and a commitment to quality that turned ordinary Apple customers into fans for life. Being an asshole was part of the Steve package, but it wasn't essential to his success. But that's not a message most of the assholes in the corner offices want to hear.