Mr. Trump was particularly proud of a stratagem he employed in 1982, when he was trying to entice Holiday Inn to invest in a casino he was building in Atlantic City. The board of directors decided to visit Atlantic City, which worried Mr. Trump because he had precious little actual construction to show off. So Mr. Trump ordered his construction supervisor to cram every bulldozer and dump truck he could find into the nearly vacant construction site.
“What the bulldozers and dump trucks did wasn’t important, I said, so long as they did a lot of it. If they got some actual work accomplished, all the better, but if necessary, he should have the bulldozers dig up dirt from one side of the site and dump it on the other.”
A week later, when Mr. Trump escorted the Holiday Inn executives to the site, one board member wanted to know why a worker was filling a hole he had just dug. “This was difficult for me to answer, but fortunately, this board member was more curious than he was skeptical,” Mr. Trump wrote, boasting that weeks later Holiday Inn agreed to invest in his casino.
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