The $200 Uber Ride And The Realtime Data-Driven Sharing Economy - Forbes: "This increase, however, is passed on to users, meaning that it essentially creates a paid hierarchy, where more wealthy users are able to jump higher in the queue. At peak surge pricing, not all Uber riders will be able to afford a nearly $30-a-mile trip and thus will have to wait until later to travel home, while wealthier riders are able to continue on their journey without delay. In the traditional non-data-driven taxi system, all riders are officially considered equal, with no formal system to jump to the front of the queue. One might have to walk around a bit and keep hailing every cab that passes by, but eventually one will find a cab and the price will be no higher than at any other time. Under the Uber model, if you can’t afford the price, you simply aren’t going home until everyone else is home.
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