20 November, 2013

Politico’s Mike Allen, native advertising pioneer

Politico’s Mike Allen, native advertising pioneer: Whatever the explanation, the core softness in “Playbook” and Allen’s news stories counters the public image that Politico’s leadership has promoted for years. This news outlet, VandeHei and others have preached, is a take-no-prisoners operation, forever fighting off complacency and doing gritty work. At the same time, its most famous reporter is dropping puffballs across the Internet. As Executive Editor VandeHei wrote upon being elevated as chief executive officer of Politico, “We are successful because our business and editorial strategies work in perfect synchronicity.”

A precise, and perhaps accidental, description of “Playbook.”