Here's The Real Reason People Hate Their Individual Market Health Insurance - Business Insider: I suspect the higher levels of dissatisfaction come from a different source, one that has different policy implications: Unlike people on Medicare, Medicaid and employer-based insurance, people who buy coverage in the individual market know exactly how much they're paying for it. A plan that you would only rate "fair" when you have to pay $5,000 for it might merit an "excellent" if its apparent cost to you were only $1,000.
Almost all of us should be dissatisfied with our health plans, because the American health care system involves paying twice as much as people in other rich countries do to achieve similar health outcomes. People who buy in the individual market are especially likely to understand how expensive American health care is.