28 June, 2025

Engineered Addictions

https://masonyarbrough.substack.com/p/engineered-addictions

The deeper issue is that we’ve outsourced our human connection to systems designed for profit. Real connection happens in the margins that can’t be monetized. The conversations that don’t generate data, the relationships that don’t scale, and the moments that can’t be optimized for engagement.

Perhaps the goal isn’t to build better social media. Perhaps it's to build systems that make social media less necessary. Improve third spaces where people connect directly, authentically, without intermediation by systems designed to extract value from their attention.

This isn't about being anti-tech. I'm a founder and engineer myself. It's about being pro-human. These platforms have genuinely connected people across continents, organized movements, and amplified voices that needed to be heard. The core ideas were beautiful and necessary.

But we took a catastrophic wrong turn when we optimized for engagement over connection, for time-on-platform over user wellbeing, for extraction over authentic relationship. Now we’re fighting a battle against the architecture of distraction, against companies that profit from fractured attention and frayed mental health.