23 October, 2021

The Methods of Moral Panic Journalism

https://michaelhobbes.substack.com/p/moral-panic-journalism

The real story of the McDonald’s case was always available, it just didn’t matter. By the time the Liebeck verdict came down, Americans had already spent nearly a decade hearing about ambulance-chasing lawyers, “jackpot justice” awards and the debilitating “tort tax” on American businesses. As early as 1986, Ronald Reagan speeches included a laugh line about a woman who sued her doctor after a CAT scan robbed her of her psychic powers. (In reality, the woman had an allergic reaction to a surgical dye, suffered severe headaches for the rest of her life and had her lawsuit thrown out. She never received a dime.) 

This pre-existing narrative explains why the exaggerated version of the McDonald’s case was so durable. Sure, some of the details didn’t check out and the facts turned out to be a bit more complicated than they seemed. But still, journalists argued at the time, we know frivolous lawsuits are a problem in America.

But they weren’t. Civil cases were actually falling throughout the 1990s. Seven-digit payouts attracted headlines, but they were vanishingly rare — just 3% of plaintiffs got punitive damages at all; the median award was $38,000 — and nearly always got overturned on appeal.

The central premise of the “frivolous lawsuits” panic — it is too easy for citizens to sue corporations — was an obvious lie, a blinking, howling whopper that would have been laughed off of front pages if it weren’t for all the overblown anecdotes making it seem plausible.