The tl;dr of both sources is that modern propaganda works by getting you to believe nothing. It's like lowering the defenses of your immune system. If they can get you to believe that all the news is propaganda, then all of a sudden propaganda from foreign-controlled state media or sourceless loony toon rants from domestic kooks, are all on an equal playing field with real investigative journalism. If everything is fake, your news consumption is just a dietary choice. And it's different messages for different audiences - carefully tailored. To one audience they say all news is fake, to those who are on their way to conversion they say "Trust only these sources." To those who might be open to skepticism, they just say "Hey isn't it troubling that the media is a business?"
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