Why people pay to read The New York Times — Medium: "We need to get much better at telling our own story. We journalists hope the work speaks for itself. But in a cacophonous world, where stories whiz by on Twitter and Facebook, we need to tell our readers that we are special. That our stories have value. Think of the saga of a man who dies alone or the struggles of woman who has Alzheimer’s. The story of the former child soldier of the FARC struggling to adjust to life after war. The story of an ambulance driver in Liberia, fighting the Ebola epidemic street by street. The story of young women held as a sex slaves by ISIS. These are stories with deep, enduring value. Unique, resonant, impactful journalism is our brand. It always has been, and always will be.
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