As publishers lose control, are newspaper websites a dead parrot? | Media | The Guardian: "As the pipes of distribution have merged with the advertising sales functions, the publishing tools and even the customer relations and data, the best a traditional publisher can hope for is that they will be favoured by the distributors or that they can build value separately. This is most likely to be through relationships with either advertisers or their own customers, hence the most closely watched models are those based on becoming a new type of advertising agency (BuzzFeed and Vice) or subscriptions based on brand loyalty (the New York Times).
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