Weird Al Yankovic Scores With ‘Mandatory Fun’ - NYTimes.com

Weird Al Yankovic Scores With ‘Mandatory Fun’ - NYTimes.com: Because RCA did not provide any production budget, Mr. Yankovic said, the videos were paid for by various partner sites that brought their own audiences, like Nerdist, Funny or Die and College Humor. The gambit worked. Mr. Yankovic’s web stats exploded. On Wikipedia, for example, his profile has drawn 575,000 views so far this month, according to the music data-tracking firm Next Big Sound. On Spotify, Mr. Yankovic’s music was streamed 3,282,937 times around the world last week, up 785 percent from the week before.