The Kony 2012 "Controversy" - Dan Pallotta - Harvard Business Review: Last week, Invisible Children launched a brilliant video aimed at making Ugandan rebel warlord Joseph Kony "famous" in the interest of capturing him and ending his reign of deranged brutality. The group hoped for half a million YouTube views by year end. They're up to 76 million today.
And now they're being attacked — not by Kony, but by critics whose voices are raised louder about this video than they ever were by Kony's atrocities.