https://www.scrollthefuture.ai/
These AI microsites are not just web design trends. They are a new rhetorical genre: part research briefing, part activist playbook, part intellectual performance. They occupy an uneasy space between the slow caution of peer-reviewed science and the raw urgency of political campaigning. And because they are so visually polished, so editorially deliberate, they quietly shape what readers believe to be reasonable, probable, and inevitable.
In this essay, I want to trace the rise of the AI microsite. I will map its form and aesthetic. I will place it inside the wider patchwork of AI safety thinking where hard fact bleeds into forecasting, normative argument, and speculation. I will suggest that the microsite is not just how AI futures are explained: it is how AI futures are made plausible.
Finally, I will ask what it means for policy, for public discourse, and for memory itself when our most serious arguments are published not in journals or newspapers, but in artifacts as ephemeral, persuasive, and architected as these.