31 January, 2024

How bad are search results? Let's compare Google, Bing, Marginalia, Kagi, Mwmbl, and ChatGPT

https://danluu.com/seo-spam/

More generally, most tech folks I'm connected to seem to think that Google search results are significantly worse than they were ten years ago (Mastodon pollTwitter pollThreads poll). However, there's a sizable group of vocal folks who claim that search results are still great. E.g., a bluesky thought leader who gets high engagement says:

i think the rending of garments about how even google search is terrible now is pretty overblown1

I suspect what's going on here is that some people have gotten so used working around bad software that they don't even know they're doing it, reflexively doing the modern equivalent of hitting ctrl+s all the time in editors, or ctrl+a; ctrl+c when composing anything in a text box. Every adept user of the modern web has a bag of tricks they use to get decent results from queries. From having watched quite a few users interact with computers, that doesn't appear to be normal, even among people who are quite competent in various technical fields, e.g., mechanical engineering2. However, it could be that people who are complaining about bad search result quality are just hopping on the "everything sucks" bandwagon and making totally unsubstantiated comments about search quality.