27 December, 2016

Really interesting data on TV habits and preferences

‘Duck Dynasty’ vs. ‘Modern Family’: 50 Maps of the U.S. Cultural Divide - The New York Times: "When we looked at how many active Facebook users in a given ZIP code “liked” certain TV shows, we found that the 50 most-liked shows clustered into three groups with distinct geographic distributions. Together they reveal a national culture split among three regions: cities and their suburbs; rural areas; and what we’re calling the extended Black Belt — a swath that extends from the Mississippi River along the Eastern Seaboard up to Washington, but also including city centers and other places with large nonwhite populations.


'via Blog this'