Actors seek posthumous protections after big-screen resurrections | Reuters:
"Celebrities are increasingly involved in making plans to protect their intellectual property rights," said Mark Roesler, an attorney and chairman of CMG Worldwide, an agency representing celebrity estates. "They understand that their legacy will continue beyond their lifetime."
Roesler said at least 25 of his clients are engaged in actively negotiating the use of their or their loved ones' computer-generated images in movies, television or commercials. Employment contracts govern how they can be used in a particular film or commercial, while a performer's will can address broader issues.
Some actors or heirs worry that overexposure will tarnish a celebrity's image, Roesler said. Some explicitly rule out posthumous depictions involving sex or violence, while others focus on drugs or alcohol.
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