I worked in a video store for 25 years. Here’s what I learned as my industry died. - Vox: "With online streaming, we don't decide — we settle. And when we aren't grabbed immediately, we move on. That means folks are less likely to engage with a film on a deep level; worse, it means people stop taking chances on challenging films. Unlike that DVD they paid for and brought home, a movie on Netflix will be watched only so long as it falls within the viewer's comfort zone. As that comfort zone expands, the desire to look outside of it contracts.
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