https://housefresh.com/david-vs-digital-goliaths/
HouseFresh has published over 60 hands-on reviews that were written on the basis of multiple performance tests.
We can tell you that testing and reviewing products takes a lot of time, money, and effort.
But if our small team can publish real reviews, then these big publishers and private equity surely have the resources to do the same.
Unfortunately, right now, these companies are using all their resources to publish more and more pages peppered with the right ‘ingredients’ to dish up a tasty E-E-A-T meal for Google.
We have no doubt that these big publications could build their own labs, where they could run actual tests in order to make product recommendations backed by actual firsthand data.
CNET bought an entire smart home back in 2015 in order to test products. That was before they were acquired by Red Ventures and found themselves selling the house after reporters told The Verge they were feeling pressured to change their reviews to be more favorable to brands that were being advertised on CNET.
How many other ‘parent companies’ are using commerce or shopping editors to pass off promotional articles as editorial content?