How Bad Are K-Cups for the Environment? - The Atlantic: "Though the predicted consumer backlash has arrived, especially in recent months, the company continues to grow. Others have entered the market very successfully. While drip coffee-maker sales are stagnant, pod-machine sales have increased six-fold since 2008. Looking back on his invention, amid increasing public condemnation of K-Cups as a scourge on the planet, Sylvan told me, “I feel bad sometimes that I ever did it.”
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