Sinai comments on TIL that Italian scientist Carmen Lamacchia has found a way to "disarm" Gluten (drastically reduce content, make remainder non dangerous for celiacs) and Gluten-free industry doesn't like it: "People upvote or downvote without reading because thinking about everything is an unsuccessful strategy in most situations. Identifying what matters are important enough to actually think about is key to managing limited resources. People who incorrectly initially dismissed Tide as useless marketing crap only lost very little in the long-run, they only had to reassess their stance after all their neighbors started using it.
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'via Blog this'