Quartz’s Kevin Delaney: Time to kill the 800-word article - Digiday:
The homepage isn’t dead, but it’s just a brand statement.
Quartz launched without a homepage. Instead, visitors were taken
directly to a feed of stories. Last year, it added in a twist on the
homepage. Rather than a list of stories published, Quartz has a
constantly updated stream version of its daily newsletter with the most
important things happening at that moment.
“The homepage communicates what a brand is. The basic idea is if
we’re going to make a homepage without a legacy, could you provide a
service to readers besides being an index of everything the site has
published in the last 24 hours.”