30 May, 2013

The Google ABC Book

The Google ABC Book:
google_abc.jpg
Google structures so much of life. What we can Google about something is nearly the same thing as what it is.
And it's not just text: With Google Images, you can see what anything or anyone looks like instantly, by algorithmic selection. This is how our children will teach themselves about the world. And yet I wonder. What kinds of warping of the meanings of words takes place in this context? If Google Images is a lens through which to view the world, what is its curvature and focal length? How does it distort what we're looking at?
To figure that out, I took a look at a simple ABC book -- My First Book of ABC and 123 -- the most popular one on Amazon that assigned a single word to each letter. Then I ran each of these words through Google Images to create a Google Alphabet book, the latest in a long line of abecedarians, stretching back hundreds of years.
Some of my findings from this experiment were expected. The Google Alphabet book is more corporate, for example, than any kid's book would be. Apple's logo has replaced the actual apple as the first result for that word. Monster energy drinks has pushed out the fictive beasts of childhood. Wikipedia and Wikimedia make a very strong showing. Google is very dependent on these non-profits for structuring certain types of basic information for the company. The dog image, for example, is simply the photo that appears on Wikipedia's entry for 'dog.' National Geographic's topic pages for animal species also appear high on the list.