07 August, 2012

At the Olympics: Hype vs Reality | MikeMarqusee.com

At the Olympics: Hype vs Reality | MikeMarqusee.com: The big Olympic message is that individuals can overcome their environment or disadvantages through determination and self-will. This is entirely in keeping with the neo-liberal ethic, the cult of individual success in a competitive market.

This reading of sport ignores two fundamental realities. First, the critical role of collective support for each of the performers, not one of whom could have developed their skills to Olympic levels without the immense infrastructure of social support which makes it possible to realise individual talent. And secondly, the fact that elite sports performers are by definition exceptions. For the great majority, including many with athletic abilities, environment is not transcendable, no matter how “determined” they are.