This is why, when some people point out how racist the Lord of the Rings stories are (i.e., orcs are evil by virtue of being born orcs, dwarfs are greedy because they are dwarfs, Aragorn is heroic due to his "blood"), it's both correct and unfair. It's correct because, yes, that is the way Tolkien's universe is set up -- nobody in the stories hesitates to make sweeping generalizations about a race, and they're always proven right when they do. Frodo's magical sword didn't glow in the presence of enemies, it glowed in the presence of a certain race (orcs). Go write a movie about a hero with a gun that glows in the presence of Arabs. See what happens.
"Seriously, Sting? That's profiling. And I won't allow my cutlery to take part in it."
I can't emphasize this enough -- there is no conspiracy. Yeah, you'll occasionally have a movie like Act of Valor that is transparently intended to boost military recruitment, but 99 percent of the time, the movie's "agenda" is nothing more than a lot of creative people passing along their own psychological hang-ups, prejudices, superstitions, ignorance and fetishes, either intentionally or unintentionally. But they are still passed on to you, because that's what stories are designed to do. Michael Bay feels a certain way about women, and about the role of women in the world, and you will leave his movie agreeing with him just a little bit more than when you came in.